There are a number of very important citations and location platforms that a business should claim and/or build listings in to improve their online presence. The reason these other platforms are important is because many of them offer siloed entities that exist purely within a mobile app (e.g. Checking in with Foursquare’s Swarm). This can mean they are particularly useful with certain users or certain devices (e.g. iPhone’s using Apple Maps).

The platforms you should attempt to build a business listing within, include:

Below is a short-list of the above location platforms that provides more detail about these particular entities:

Google My Business facebook local
Google My Business Facebook Local
bing places
Bing Places