Bing Places is the local business listing product from Microsoft. Although Bing isn’t as big in Australia as in the U.S. it’s still an important location platform to obtain accurate business listings for customers. It is the equivalent of Google My Business except for the Bing Search Engine, and will therefore be pushed to Bing Maps and other 3rd party entities who utilise the mapping engine for their own products.
How do I gain a listing in Bing Places?
Gaining a listing in Bing Places involves a 3-phase process:
- Claim existing listing or create new listing – If Bing already has your business listed you can claim the existing listing. If it isn’t listed you create a new listing. If you have multiple locations then there is a bulk upload listing option available.
- Complete listing profile – This involves including as much accurate information about your business as possible including photos, services, opening hours and contact details.
- Verify your listing – This is a security measure to identify you as the official business owner. You can verify your listing via receipt of a PIN at your address or via phone or email.
List of Bing Places categories
As part of phase 1, claiming or creating a listing you will be asked to classify your business and presented with an exhaustive list of categories (you can choose to list in up to 10 of these). Whilst there are 17 top-level categories these drill-down multiple times into hundreds of options and you should choose the most appropriate categories for your business. The list of top-level Bing Places categories are as follows:
- Arts & Entertainment
- Banking & Finance
- Beauty & Spa
- Food & Drink
- Government & Community
- News & Media
- Professional & Services
- Real Estate
- Sports & Recreation
NAPtastic offers Bing Places services from setup to general maintenance of business locations