Facebook integrates a map location into local business pages as well as other products within Facebook. Another being events with an address being able to be searched within Facebook.
When you specify a street address for your local business on the Facebook page settings, this automatically creates a link to your street address and a small embedded map on the information tab of your Facebook page. This allows visitors to click on the map or the address link to locate your business and obtain driving directions.
Previously Bing was used to power the mapping service for Facebook, however, this has changed to Nokia HERE maps (although still owned by Microsoft). The decision to replace Bing with Facebook’s own search tool may have been a catalyst for the mapping change.
Facebook Places has had a revival, and offers a visual directory of business locations, which has some correlation with friends and the places they visit and review. The search functionality is a discovery tool for a city that centres on a Things to Do aspect in that city. This narrows the focus of businesses listed to hospitality or tourism based. Local businesses offering time-of day meals; coffee shops; landmark/museums; nightlife; accommodation; are the businesses who will benefit from placement in the directory (which is fed in via business pages).
Facebook Graph Search
Has the potential to be a unique search engine to compete with the likes of Google, since it will be able to present a fresh set of search results based on a Facebook user’s community, updates and likes.
Facebook for Business
In addition the standard business page, Facebook also offers ad types for businesses to directly target local customers. These local adverts have the ability to drive traffic and customers with demographic and local targeting.
As an event can be public and by default a business page is also public these listings provide additional search engine visibility to a brand as well as a business location.
It’s recommended to utilise the About page on Facebook which allows a business to provide short and long descriptions, starting info, specialties, phone and website. There is also a section here for milestones, which is a handy feature for showcasing the goals the business has achieved. The constantly evolving nature of the Facebook interface means that there are often a number of options available for businesses to take advantage of from their page – some of these include – mobile ordering, all the business locations on the map, reviews, and feeds from twitter and youtube.
NAPtastic offers Facebook Local services from setup to general maintenance of business locations